Privacy Policy

Last Updated: 28 JULY

At ProfessionalSEOServices.ca (“PSS,” “we,” “our,” or “us”), we respect your privacy and are committed to protecting the personal information you provide when you visit our website, contact our team, request an SEO audit, or use our digital marketing services.

We understand that choosing an SEO company requires trust. You may share information about your business, website, marketing goals, contact details, and other information when communicating with us. We believe you should know what information we collect, why we collect it, how we use it, and the choices available to you.

This Privacy Policy explains how ProfessionalSEOServices.ca collects, uses, protects, and manages personal information through our website and related business communications.

Privacy & Compliance

Professional SEO Services is committed to responsible handling of personal information and transparent privacy practices. Our approach is informed by applicable Canadian privacy requirements and guidance from the Office of the Privacy Commissioner of Canada. Where our communications involve commercial electronic messages, we also aim to follow applicable requirements under Canada’s Anti-Spam Legislation (CASL).

1. Our Commitment to Your Privacy

Privacy should not be complicated or hidden behind confusing legal language. Our goal is to be transparent about how we handle information.

We do not collect personal information simply because it is available to us. We collect and use information when it is reasonably necessary for legitimate business purposes, to provide requested services, to communicate with you, to improve our website, or where we have a legal basis or your consent to do so.

We also understand a common concern among Canadian businesses: submitting an inquiry to an SEO agency should not result in unwanted calls, excessive marketing emails, or your information being shared without your knowledge.

We aim to use your information responsibly and only for the purposes explained in this Privacy Policy or otherwise communicated to you.

2. Information We May Collect

Depending on how you interact with ProfessionalSEOServices.ca, we may collect information such as:

  • Your name
  • Business or company name
  • Email address
  • Phone number
  • Business address or location
  • Website URL
  • Information about your SEO or digital marketing goals
  • Details you provide when requesting an SEO audit or consultation
  • Information included in messages or inquiries you send to us
  • Information about the services you are interested in
  • Technical information about your device and browser
  • IP address and general location information
  • Website usage and interaction data
  • Information collected through cookies and similar technologies

You are not required to provide information that is not necessary for the purpose of your inquiry. However, if you choose not to provide certain information, we may not be able to respond to your request or provide specific services.

3. How We Collect Information

We may collect information directly from you when you:

  • Complete a contact form
  • Request a free SEO audit
  • Request a consultation or quote
  • Contact us by email or telephone
  • Communicate with our team
  • Subscribe to marketing communications
  • Engage ProfessionalSEOServices.ca for SEO or digital marketing services

We may also automatically collect certain technical information when you visit our website through cookies, analytics tools, server logs, and similar technologies.

4. How We Use Your Information

We may use personal information to:

  • Respond to your questions and inquiries
  • Provide requested SEO audits, consultations, or proposals
  • Communicate with you about our services
  • Deliver and manage SEO and digital marketing services
  • Understand your business requirements and marketing objectives
  • Improve our website, services, and customer experience
  • Analyse website performance and user behaviour
  • Maintain website security and prevent fraudulent or harmful activity
  • Send marketing communications where permitted by applicable law or where you have provided consent
  • Comply with legal, regulatory, accounting, or contractual obligations

We do not use your information for purposes that are materially different from those described here without providing appropriate notice or obtaining consent where required.

5. SEO Audits and Business Information

If you request an SEO audit or consultation, you may provide information about your business, website, competitors, target locations, keywords, or marketing objectives.

We use this information to understand your requirements and evaluate potential SEO opportunities. Information provided for an SEO audit is treated as business information and is used for the purpose for which it was submitted and for related business communications.

We do not guarantee that every SEO audit or recommendation will produce a specific ranking or business outcome. Search engine results are influenced by factors outside our control, including algorithm changes, competition, website changes, and market conditions.

6. Marketing Communications

If you contact us or request information about our services, we may communicate with you regarding your inquiry, requested services, or related business matters.

Where required by applicable Canadian anti-spam and privacy laws, we will obtain consent before sending commercial electronic messages.

You can unsubscribe from marketing emails at any time by using the unsubscribe mechanism included in the message or by contacting us directly.

Unsubscribing from marketing communications does not prevent us from sending non-commercial messages that are necessary to provide a service you have requested or to manage an existing business relationship.

7. Cookies and Analytics

ProfessionalSEOServices.ca may use cookies and similar technologies to improve website functionality, understand website traffic, measure performance, and enhance the user experience.

These technologies may collect information such as:

  • Pages visited
  • Time spent on the website
  • General browsing behaviour
  • Device and browser information
  • Approximate geographic information
  • Referral sources

We may use third-party analytics or advertising technologies for these purposes. Depending on the technology used, you may be able to manage certain cookie preferences through your browser or available website controls.

Disabling cookies may affect certain website features or functionality.

8. Third-Party Service Providers

We may use trusted third-party service providers to help operate our business and website. These providers may assist with services such as:

  • Website hosting
  • Analytics
  • Email communication
  • Contact forms
  • Customer relationship management
  • Scheduling
  • Payment processing
  • Website security
  • Marketing and advertising

Where third parties process information on our behalf, we seek to work with service providers that handle information appropriately and only for legitimate business purposes.

Some service providers may process or store information outside Canada. Where this occurs, information may be subject to the laws of the jurisdiction where it is processed or stored.

9. Sharing of Personal Information

We do not sell your personal information.

We may disclose information when reasonably necessary to:

  • Provide services you have requested
  • Work with service providers supporting our business operations
  • Protect the security and integrity of our website and systems
  • Comply with legal requirements, court orders, or lawful requests
  • Protect our rights, property, or legitimate business interests
  • Prevent fraud, abuse, or security threats
  • Complete a business transaction, such as a merger, acquisition, financing, or sale of assets, where legally permitted

We do not share personal information with unrelated third parties for their own marketing purposes without appropriate consent where required by law.

10. Confidentiality of Client Information

We understand that SEO and digital marketing work may involve access to sensitive business information, including website data, analytics, marketing strategies, search performance information, and other confidential materials.

We treat client information as confidential and use it only for legitimate business purposes related to the services we provide, subject to our contractual obligations and applicable law.

If access to third-party platforms or accounts is required to perform SEO services, we encourage clients to provide the minimum level of access necessary for the requested work.

11. Data Security

We take reasonable administrative, technical, and organisational safeguards designed to protect personal information against unauthorized access, use, disclosure, loss, or misuse.

However, no website, online platform, or method of electronic transmission can be guaranteed to be completely secure.

If we become aware of a privacy breach involving personal information, we will assess the situation and take appropriate steps in accordance with applicable Canadian privacy laws, including notification requirements where legally required.

12. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain business and client records, to meet contractual requirements, or to comply with applicable legal, accounting, and regulatory obligations.

When information is no longer required, we may securely delete, destroy, or anonymize it, subject to applicable legal or business requirements.

13. Your Privacy Rights

Depending on where you live and which privacy laws apply, you may have rights regarding your personal information.

These may include the right to:

  • Ask what personal information we hold about you
  • Request access to your personal information
  • Request correction of inaccurate or incomplete information
  • Withdraw consent where consent is the legal basis for processing
  • Ask questions about how your information is collected or used
  • Request deletion of information where permitted by applicable law
  • Opt out of certain marketing communications

Some rights may be subject to legal limitations or exceptions.

To make a privacy-related request, please contact us using the information provided in the Contact Us section below.

14. Children’s Privacy

Our website and services are intended for businesses and general audiences and are not directed toward children.

We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law. If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

15. International Data Transfers

ProfessionalSEOServices.ca is based in Canada. However, some of the technology and service providers we use may operate in other countries.

As a result, personal information may be processed or stored outside your province or outside Canada. When information is transferred to another jurisdiction, it may be subject to the laws and lawful access requirements of that jurisdiction.

We take reasonable steps to ensure that information is handled appropriately and protected in accordance with applicable privacy obligations.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, or applicable privacy requirements.

When we make changes, we will update the Last Updated date at the top of this page. We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

17. Contact Us About Privacy

If you have questions about this Privacy Policy, want to make a privacy request, or have concerns about how your personal information is handled, please contact us:

Professional SEO Services (PSS)

Website: ProfessionalSEOServices.ca
Email: info@professionalseoservices.ca
Business Address: 359 Adelaide Street West, Toronto, Ontario, M5V 1R9, Canada

We take privacy concerns seriously and will review reasonable privacy inquiries and requests in accordance with applicable Canadian privacy laws.

18. Applicable Privacy Laws

ProfessionalSEOServices.ca seeks to comply with applicable privacy legislation governing the collection, use, disclosure, retention, and protection of personal information.

Depending on the nature of our business activities, the location of our clients, and the circumstances in which information is collected, different Canadian privacy laws may apply.

If you have a specific concern about your privacy or the handling of your personal information, please contact us directly so that we can review your request and respond appropriately.

Table of Contents

Get Free Consultation

Have any confusion or ready to grow your business rankings? Fill out the form or contact our support team, and let’s discuss your project in detail.